We're a branding studio based in Tokyo.
We work from a city known for quiet discipline and bold imagination, where precision and experimentation coexist.
While rooted in Tokyo, our work is not bound by geography. We go wherever the work takes us.
HOW WE SEE IT
PRETTY CAN GET YOU NOTICED.
STRATEGY DRIVES DECISIONS.
Before fonts or colors, there is clarity.
What you’re saying.
Who you’re speaking to.
Why it matters.
DESIGN WITHOUT
DIRECTION IS NOISE.
We believe strong brands are shaped
with clarity and built with intention.
When done well,
they don’t just look good.
THEY MOVE PEOPLE
AND SHAPE DECISIONS.
WHAT WE DO
WE BUILD BRAND SYSTEMS.
OUR WORK MOVES THROUGH THREE CONNECTED STAGES
IDENTITY
IDENTITY
OUR TEAM
ASHTON SUMIHARA
CO-FOUNDER / BRANDING DIRECTOR
Ashton is a branding and creative director with an international background, having studied in the United States and Hong Kong within highly competitive and culturally diverse environments. Early exposure to fine art and applied design shaped a strong visual foundation and sensitivity to how ideas are communicated through form, narrative, and context.
Her experience spans consulting, branding, marketing communications, and project management across multiple industries. Fluent in Japanese and English, she works with clients to translate strategy into clear brand identities, narratives, and service experiences across markets.
ALLAN ABANI
CO-FOUNDER / PHOTOGRAPHER
Allan is a photographer working across portraiture, fashion, and entertainment. Raised in the south of France in a creative family influenced by painting, he developed an early sensitivity to composition, light, and emotional nuance.
His path into photography was unconventional, moving from mechanical work into the international breakdance scene where he documented performers and movement for the biggest competitions in the world. Now based in Tokyo, Allan collaborates with global talents and brands including Chanel, Bvlgari, Louis Vuitton, Prada, and Vogue.
JEN DUERMEIER
CO-FOUNDER / COMMUNICATION STRATEGIST
Raised in rural Bavaria and trained in political and cultural sciences, Jen left academia over a decade ago to work hands-on in brand and communications. Now Tokyo-based and trilingual (DE, EN, JP), she works across marketing, PR, and corporate comms, helping companies land their message with the right audiences.
Her work often includes Japan market localization for global firms, combining cultural insight with strategic clarity and pragmatic execution. She is currently exploring Mandarin, Chinese netizen culture, and digital ecosystems, expanding her lens beyond Japan.
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